Some relevant stats:
Net losses widened to $1.06 billion, or $7.64 a share, from $128.9 million, or 93 cents a share, in the same period a year ago.
Revenue dropped 23.2% to $1.29 billion, below the FactSet consensus of $1.34 billion.
Among Hasbro’s business segments, Wizards of the Coast and Digital Gaming revenue increased 10%, as growth in digital gaming licenses offset slight declines in Wizards tabletop and digital games sales.
For 2024, the company expects Wizards of the Coast revenue to fall 3% to 5% and Consumer Products revenue to be down 7% to 14%.
(As a baseline rule) Stop fucking around with open license for DnD and (as a recommendation) make mlp/transformers great again and maybe your stock won’t slump. It’s not hard math. Hasbro keeps fucking with the dnd licence, their shows aren’t doing well, and they haven’t made a nerf blaster worth picking up in a hot minute (ultra didn’t do well).
They’ve kind of just lost their way it seems. Most of their toy lines rely on a cartoon to sell well (transformers) and that’s just not happening.board games are all classics but I can see those not selling well right now. They hold a lot of old IPs of yesteryear (trolls, jurrasic park, beyblade) , so what I see as a way forward is to start trying to tap nostalgia to hit the collectors market. Otherwise these IPs are dead in the water as they try to make the 15th beyblade show to try and make tops happen again - except for cheaper than ever before at the expense of quality.
What I’m watching closest is the change in revenue for booster boxes after the introduction of the Play Booster box and the price hike. I think it will contribute towards a bigger hit to their revenue than they are forecasting. It’s obviously anecdotal but I’m a box buying consumer and this priced me out.
