Volkswagen Group is considering abandoning its direct-to-consumer sales model for electric vehicles in major European markets due to complexities and the slow adoption of EVs in the region.
VW really need a changing of the guard. Too many legacy people with legacy attachments making legacy decisions.
And that’s the problem. DTC is the future. But the dealerships were crying and pulling on heart strings. VW need to decide if they’re more interested in selling cars or propping up businesses that are dying.
Even looking at their inventory, VW are citing low sales but as of yet, the cheapest they’ve brought to market is the ID3 for £40k. Meanwhile China and Korea are servicing lower price points and are growing market share as a result.
And that’s the problem. DTC is the future. But the dealerships were crying and pulling on heart strings. VW need to decide if they’re more interested in selling cars or propping up businesses that are dying.
Even looking at their inventory, VW are citing low sales but as of yet, the cheapest they’ve brought to market is the ID3 for £40k. Meanwhile China and Korea are servicing lower price points and are growing market share as a result.