• gregorum
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    29 days ago

    pretty, but mid-air projection holography is still just smoke & mirrors (literally).

      • @[email protected]
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        29 days ago

        Link?

        The basic physics is, there is no known way to project a hologram pixel (as in, a point that looks different from different angles) in mid air without some solid substrate.

        Closest approach so far has been projecting voxels on smoke or water mist, that look the same from all angles.

        Both of these approaches have been integrated with touch response, yet they still fail the fundamental part of “free standing hologram”.

        It gets even more pathetic when someone calls “hologram” a 3D model projected onto a 2D display (cough EuroVision 2024 cough).

  • @[email protected]
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    29 days ago

    this looks like a bunch of sony cock gobbling and bullshit to excite investors/shareholders

    • mayooooo
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      629 days ago

      Around 90% of things you see on yankodesign fits that description

      • @sabreW4K3OP
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        329 days ago

        Facts. Though to be fair, it’s a design blog, rather than a product blog.

    • @sabreW4K3OP
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      229 days ago

      All jokes aside, weren’t they the first to do the widescreen phones? Plus their camera sensors are in a lot of phones.

      • @[email protected]
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        329 days ago

        If you’re referring to the Xperia 1/5/10 series, there were earlier models by other manufacturers with a 21:9 aspect ratio. I believe LG were the first to do it with the Chocolate. Sony have certainly become the flag bearer for that aspect ratio in recent years, though. You’re correct that their sensors are used by many other manufacturers, however I think the biggest advancements in smartphone photography have really come from automated software processing which Sony is also not a leader in.

        Anyway, it was mostly a joke about the static nature of their recent devices (which I would argue has often been a good thing i.e. headphone jack and SD card slot). I’m sure there are plenty of areas where they have innovated in the past.

        • @sabreW4K3OP
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          129 days ago

          I honestly think that Sony should lean into the audio phone category, but early there’s not enough money in it.

    • @sabreW4K3OP
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      229 days ago

      You could feel sense the marketing team giving themselves high fives as they thought about how happy their boss was with it.

  • @[email protected]
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    29 days ago

    That video can be divided into two parts:

    • AR glasses: hopefully… but based on previous experiences, fat chance they’ll get that high-res, compact, and slim in the next 10 years. Still wish them luck at trying.
    • Projected holograms, VR interaction, etc: …sure, once you get those AR glasses figured out. IRL, it’s not gonna happen.

    Controllers for AR, rendered in AR… that’s anyone’s guess. Lot of creative space in there.

  • Drusas
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    29 days ago

    That’s a rather stiff and uncomfortable-looking hand position holding that controller.