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So this, from Firefox, is fucking toxic: https://mstdn.social/@Lokjo/112772496939724214
You might be aware Chrome— a browser made by an ad company— has been trying to claw back the limitations recently placed on ad networks by the death of third-party cookies, and added new features that gather and report data directly to ad networks. You'd know this because Chrome displayed a popup.
If you're a Firefox user, what you probably don't know is Firefox added this feature and *has already turned it on without asking you*
Given that it collects no additional user data, and the API in question is a new standard that will require sites to opt in, I think making it an opt-out is sensible. I guess they could make a popup about it, but I really think this concern is baseless FUD from people who haven’t read the details.
Let’s be real, there’s no way PPA is going to be as valuable as the data that can be gathered by state of the art ad tech. So the ad companies that adopt this will be making a compromise to do so. How is this tech making their lives easier?
Also they have no incentive to develop this tech, so why would they? It’s not like Mozilla is doing work for them that they would have done anyway. If anything they’re probably worried that the tech will take off and then legislation will follow to force them to use it.
I personally am fine with making it opt-out, but I think it should be handled differently. This technology requires users trust, to have any chance of being successful. Enabling it without informing the user is not the way to gain it.
I would have put a little pop up explaining that they are trying to create a privacy preserving technology to measure ads with the goal of replacing privacy invasive technology. If the user doesn’t like it, it can be disabled in the settings afterwards.
I agree with this. I understand that the majority of users also don’t read release notes and some don’t even install add-ons, with this being enabled by default this would provide them with a more anonymous ad experience.
Given that it collects no additional user data, and the API in question is a new standard that will require sites to opt in, I think making it an opt-out is sensible. I guess they could make a popup about it, but I really think this concern is baseless FUD from people who haven’t read the details.
Why? I’m not in the business of making ad companies’ jobs easier.
Let’s be real, there’s no way PPA is going to be as valuable as the data that can be gathered by state of the art ad tech. So the ad companies that adopt this will be making a compromise to do so. How is this tech making their lives easier?
Also they have no incentive to develop this tech, so why would they? It’s not like Mozilla is doing work for them that they would have done anyway. If anything they’re probably worried that the tech will take off and then legislation will follow to force them to use it.
I personally am fine with making it opt-out, but I think it should be handled differently. This technology requires users trust, to have any chance of being successful. Enabling it without informing the user is not the way to gain it.
I would have put a little pop up explaining that they are trying to create a privacy preserving technology to measure ads with the goal of replacing privacy invasive technology. If the user doesn’t like it, it can be disabled in the settings afterwards.
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I agree with this. I understand that the majority of users also don’t read release notes and some don’t even install add-ons, with this being enabled by default this would provide them with a more anonymous ad experience.
The GDPR does not think so, does it?
No, I’m pretty sure this doesn’t trip GDPR because it’s not collecting any additional personal data.