Summary
Gen Z posted greater voter turnout in 2022 compared to previous generations in midterm elections. As the 2024 election approaches, campaigning continues to be directed at this generation — including outreach led by Gen Z voters themselves.
Gen Z voters are more motivated to participate in elections due to specific policy issues, particularly reproductive rights. Political groups and candidates are implementing new strategies to engage this generation, including peer-to-peer organizing and authentic messaging.
Vice President Harris has been praised for her relatable social media presence, while former President Trump has appeared on popular male-dominated podcasts.
I’m a younger millennial, my Alpha kids 10/7 are both very much so aware of social issues and we don’t sugar coat answers when they ask questions. I’m trying to subliminally give them a fighting chance to think about this stuff on their own and make the right decisions.