I’m shocked. Shocked, I tell you. Shocked to learn that dealers are ignoring Volkswagen’s now-former CEO’s strongly-worded caution for dealerships not to add additional dealer markup the already expensive ID Buzz.
Okay, well, maybe not that shocked. But it’s happening—dealerships are doubling down on Volkswagen’s egregiously-priced electric people hauler by adding markups as high as $15,000, effectively locking out consumers who were already stretched thin on their budget following the German automaker’s surprisingly high price announcement earlier this year.
That’s the same thing, but more profitable in America. Instead of trying to undercut each other, they just try to be second lowest, which results in markups instead of discounts.
You mean second highest?
No, but it doesn’t really matter, as long as everyone is trying to be not the lowest.
Whoever is lowest at the time will raise their price until they’re not the lowest, then repeat with the new lowest seller.
The only losers in this race are the customers.