“Oh but it discourages tourism!” Good. Now take on the 2nd home owners and Airbnb landlords and let communities enjoy their homes without English families gawking at them and complaining about the dual language signage and 20mph speed limits

Seems reasonable to me.
If your area of the country is desirable for tourists, why not make a small levy to help maintenance?

They’ll use money from this tourism tax… to advertise for more tourism. Granted, not all of it. But I don’t really get it. I figured the point was because they needed extra funds to cover increased service costs because of tourism. Being able to use it for tourism advertisements doesn’t make sense if that’s the case though.

So a family of four going for 10 nights will have to pay £50 in tax. Isn’t the point to want to encourage people visiting? Doesn’t tourism generate income for the area? £1.25 per person per night, including children, may still not be much money but I would go somewhere else out of principle. If I went for 10 nights I’d likely spend ~£500 spending money and let’s assume another ~£500 in hotel costs. In actual fact it would likely be double all that. That’s £1000 to £2000 not being spent because I’d rather go somewhere else than pay £50 on top of that out of principle. This feels akin to when a shitty tech company decides they are doing really well but they could do better by just adding a fee for no reason, only for their customer base to tell them where to go. Didn’t Unity do something like that. Don’t think it worked out very well for them.