Call me old-fashioned, but I don't understand why companies are so quick to throw away their entire brand heritage. Images of what seems like the new Jaguar EV have surfaced online just hours before the company officially launches the car, and merely days after its disastrous rebranding effort. The rebrand came after Jaguar cryptically announced
Jaguar appears to have lost its mind. Conflicting stories about whether this is a concept or their next release.
To make something somehow uglier than the Cybertruck is… I don’t have the words. Help me?