Call me old-fashioned, but I don't understand why companies are so quick to throw away their entire brand heritage. Images of what seems like the new Jaguar EV have surfaced online just hours before the company officially launches the car, and merely days after its disastrous rebranding effort. The rebrand came after Jaguar cryptically announced
Jaguar appears to have lost its mind. Conflicting stories about whether this is a concept or their next release.
Jaguar’s boss says ‘we want to be bold and disruptive’ as its new electric car, which is expected to cost more than £100,000 when the production version hits the market, was unveiled at an event in Miami.
As I said, conflicting reports
Source: https://news.sky.com/story/jaguar-boss-says-we-want-to-be-bold-and-disruptive-after-rebrand-backlash-as-new-electric-car-revealed-13265700
That car in the thumbnail will never pass EU regulations on front crumple zones. The wheels are too far in the front.
US might allow it tho
Hilarious since Jaguar was originally a British company