Paqui, the maker of extremely spicy tortilla chips marketed as the “One Chip Challenge,” is voluntarily pulling the product from shelves after a woman said her teenage son died of complications from consuming a single chip.
The chips were sold individually, and their seasoning included two of the hottest peppers in the world: the Carolina Reaper and the Naga Viper.
Each chip was packaged in a coffin-shaped container with a skull on the front.
Lois Wolobah told NBC Boston that her 14-year-old son, Harris Wolobah, ate the chip Friday, then went to the school nurse with a stomachache. Wolobah said Harris — a sophomore at Doherty Memorial High School in Worcester, Massachusetts — passed out at home that afternoon. He was pronounced dead at the hospital later that day, she said.
Until sales of the product were suspended, Paqui’s marketing dared people to participate in the challenge by eating a chip, posting pictures of their tongues on social media after the chip turned it blue and then waiting as long as possible to relieve the burn with water or other food.
The challenge has existed in some form since 2016.
Idk how the legal accusations stand up, as there are warnings and liability disclaimers everywhere on it…
I’ve eaten it, most of my friends have, and we were fine. But I’ve known others who reacted much more strongly to just a crumb, so I can see how with preexisting conditions that could happen.
In doing some research, I found that there have been quite a few people reporting stomacheaches and being hospitalized from previous years of the chip. There’s also been a case of 15 year old dying from a stroke caused by the Carolina Reaper pepper. I hate to say it, but I think that maybe we’re taking these peppers too far to the point that they are becoming hazardous to our health.
Wanting to prove how tough you are to others who may or may not even care has always been hazardous to one’s health. We’re only about a decade past a challenge to eat laundry detergent.
No amount of liability disclaimers will protect you if you sell your products to 14 year olds
That sound like someone with a trench coat selling chip to kids on a dark corner with flickering light.
Marketing an outright painful food product to teenagers by framing it as a social media “challenge” is a bit scummy, frankly.