A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.

The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.

  • Ms. ArmoredThirteen@lemmy.ml
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    1 year ago

    Hey remember that time Unity bought IronSource so they could integrate ads more aggressively? Unity stopped being a game engine at some point they’re just an ads company now