Impulse purchases. You’re there looking for a thing that brings you to an area, put something tangentially related in easy view nearby. It’s the same sort of thing as why there are single serve candy and soda at the checkout ‘cheap, easy, convinient’ on items that will generally have high margin to them.
Companies pay to place their product that may or may not sell, c/o inventory discount.
Remember, in a perfect world, advertising to someone who will neither purchase more nor less is wasted advertising.
Marketing is not about what you want, but influencing you to do things that you aren’t doing already, or to keep you doing something you are about to stop.
Why are the things I want on the top or bottom shelf and the things I don’t want on end caps or the middle of the shelf?
Impulse purchases. You’re there looking for a thing that brings you to an area, put something tangentially related in easy view nearby. It’s the same sort of thing as why there are single serve candy and soda at the checkout ‘cheap, easy, convinient’ on items that will generally have high margin to them.
Maybe / maybe not
Companies pay to place their product that may or may not sell, c/o inventory discount.
Remember, in a perfect world, advertising to someone who will neither purchase more nor less is wasted advertising.
Marketing is not about what you want, but influencing you to do things that you aren’t doing already, or to keep you doing something you are about to stop.