• banneryear1868@lemmy.world
    link
    fedilink
    arrow-up
    10
    arrow-down
    1
    ·
    edit-2
    1 year ago

    It’s all just branding and marketing from these companies. Teamsters job actions and gay bars boycotted Bud Light in the 70s to pressure them to change their hiring policies to be more inclusive. The company isn’t going to tell that story. Instead they’ll appropriate those virtues to morally brand their products. Anti-woke somehow manages to be even dumber, but it’s still just branding so people can consume their morality.

    It’s like how Amazon created an ad to show off having someone in a wheelchair working a warehouse job, while actively trying to shut down that worker’s ability to organize for better compensation and working conditions. Not to mention the issue of why a disabled man in his 60s has to work a warehouse job like that.