Completely agree. Not only is it disturbing how little people care, but there’s a far bigger picture.

Right now it’s celebrities shilling products. What happens when it’s political figures? What happens when the messages spread misinformation or violence?

It doesn’t matter whether or not you fall for it as an individual. It will impact society. Full stop.

People need to be more understanding and compassionate. If you know so much and are so great at identifying these things and so technologically savvy, help educate those around you. Vote in every election, including local elections, to vote into power people who understand these issues and will act on the best interest of the people.

Those people will be the same ones using AI to troll people. They also sidestep the idea of anyone’s likeness being their own, and the obvious slippery slope of AI being used to tell straight up lies using the faces of people who should be able to be trusted.

There’s a fine line between deserving of being scammed because of who they are and consequences of actions or inaction and it’s important we do not cross that line.

People have to take some responsibility to think critically about the content they consume. If people are not capable of consuming content responsibly, perhaps they should not consume content at all.

The alternative is policing content itself, and that is a very dangerous place to be for a whole host of other reasons.