It helps that he’s a great person.

Plus, he’s reacted to people using his image in unusual ways before. He has an absolutely hilarious episode where he responds to someone mass generating AI created art of him in love with a cabbage. He noted the AI did a poor job, presumably through lack of adequate training data, so he married a cabbage in camera to help provide said training data!

Also, he might run it on his show, which adds fuel to the Reddit bonfire.