Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

  • Garden_Ramsay@sh.itjust.worksEnglish
    112·
    1 year ago

    I’m not confused why they’re doing it, I’m confused why they think b&m stores are the way to go. I’m sure they can subsidize any potential losses from other money making areas but why not just sell the merch online? Storefront overhead ain’t cheap.

    • thejml@lemm.eeEnglish
      9·
      1 year ago

      While I completely agree, there’s a bit of a draw to certain experiences around shopping. Some instances:

      • FAO Schwarz in NYC
      • Nintendo flagship store in NYC
      • Tiffany & Co. in NYC on 5th Ave
      • LEGO store in Leicester Square London

      Basically look up a list of Flagship stores, even Microsoft and Samsung have ones. They’re more of an experience and bragging rights than just walking in a random Walmart to get merch. Sure, you can just order it online, but it’s not the same.

    • SkepticalButOpenMinded@lemmy.caEnglish
      4·
      1 year ago

      Because it’s not about immediate sales, it’s about marketing. They’ve been between major culture defining hits for a while, but imagine if such a store existed when Squid Games was at its peak. Create a few instagrammable moments at two locations, a place for hyped fans to pilgrimage, and that’s much cheaper than TV advertising. Not saying it’ll be successful, but I think there’s some logic to this.