Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

  • PlanetOfOrd@lemmy.worldEnglish
    224·
    1 year ago

    They basically want more data points on people to sell to advertisers.

    It’s big tech. That’s how big tech works.

    • Krauerking@lemy.lolEnglish
      30·
      1 year ago

      No. Merch has direct profit that has a much larger margin than streaming. It’s just a new cash flow for them. Same reason patreon was offering merch and discord too.

      You have an asset in land and physical goods to sell for money. It’s not complicated why they are pivoting to it.

      • Fedizen@lemmy.worldEnglish
        4·
        1 year ago

        The lesson of star wars was that merch is both profitable and is functionally marketing. It also might get around some of their contracts.

    • beebarfbadger@lemmy.worldEnglish
      51·
      1 year ago

      You’re so cynical. They obviously want to spread joy among their customers. That and launder money.

    • Subverb@lemmy.worldEnglish
      4·
      1 year ago

      It’s Hard Rock Cafe for Netflix shows. But I can’t imagine going to one. We’ll see.