San Diego’s MLS expansion team, which is set to take the field in 2025, has officially selected a brand identity in addition to its name: San Diego Football Club, or San Diego FC for short. The club is set to announce its name, crest and colors at an event in San Diego on Friday night.
The Athletic has acquired a copy of the club’s crest and logo explainer. Multiple sources have confirmed that the logo acquired is indeed the finalized logo. By adopting the “Football Club” moniker, the organization will become the 11th MLS team to be an “FC.”
The brand, according to San Diego’s...
San Diego local here. I am beyond pissed. The explanation for the crest is bullshit. “The crest is said to center around four “principal virtues” that define San Diego: “Gratitude, proud, not loud, diversity and a state of flow.” This does not represent San Diego. It sounds like a generic answer from someone who moved here 6 months ago, or came here for a vacation to find themselves. We are so much more, and the only thing this crest represents is the gentrified, boring neighborhoods that keep popping up and destroying San Diego.
It’s insane that THERE WAS ACTUAL PEOPLE who looked at the Costa Rica logo, and were like “that shit slaps, our team needs to hire them.” Then they received this Create your Club Crest after months of work?!?! I really hope the kits look better, because we are going to look like a goddamn youth rec team out there.
San Diego local here. I am beyond pissed. The explanation for the crest is bullshit. “The crest is said to center around four “principal virtues” that define San Diego: “Gratitude, proud, not loud, diversity and a state of flow.” This does not represent San Diego. It sounds like a generic answer from someone who moved here 6 months ago, or came here for a vacation to find themselves. We are so much more, and the only thing this crest represents is the gentrified, boring neighborhoods that keep popping up and destroying San Diego.
It’s insane that THERE WAS ACTUAL PEOPLE who looked at the Costa Rica logo, and were like “that shit slaps, our team needs to hire them.” Then they received this Create your Club Crest after months of work?!?! I really hope the kits look better, because we are going to look like a goddamn youth rec team out there.