Majority of us don’t really care, it’s until you decided to make it a means to brand your business as minority owned is you trying to make us care about it. Your product or service is what should be the one speaking about whether your business is worth supporting, not who you support and what community. That’s a huge part of, you know - business. Who you decide to serve or not is another thing but that’s not what this is about.
Unpopular opinion or a threat? How do you feel about businesses stating that they are Veteran owned and operated?
Right, by stating that they are x-owned they’re not stating that that is the group that they are exclusively serving. Women owned businesses aren’t refusing doing business with men, black owned businesses aren’t only doing business with black people.
I think you’re right that in some communities they are likely drawing more attention from racists, misogynists and bigots, but that’s a risk that they are willing to take on and like you said the majority of people don’t care.
I think you just may have a genuine misunderstanding of this and why business owners may choose to identify their businesses like this.