Meta has officially confirmed its decision to introduce a subscription plan for ad-free access to Instagram and Facebook for users in the European Union, EEA, and Switzerland. This move comes a few weeks after Meta first considered the idea, amidst regulatory pressure from the EU regarding the company’s ad targeting and data gathering practices.
The subscription plan is priced at €9.99 per month for web users, while iOS and Android users will have to pay €12.99 per month. Users who opt not to subscribe can still use the services for free, but will continue to see targeted ads.
Until March 1, 2024, the initial subscription will cover all linked accounts in a user’s Accounts Center. However, from March 1, 2024, an additional fee of €6 per month for web users and €8 per month for iOS and Android users will be charged for each extra account listed in a user’s Account Center.
This seems like an insane price. I’m generally not opposed to ad-based services offering an optional subscription to remove ads, but holy shit. $13 / mo. for social media? Fuck the hell off.
Yea ad-based services should provide paid, ad-free alternatives imo, but this pricing is a joke
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I suspect they would if it was regulated they had to (and the fines they’d get if they don’t were sufficiently large). And the experience of simply not seeing ads could be worth a few bucks anyway
But yes, I don’t particularly trust Meta, nor value their services enough to pay $
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There was a thread on here that I now can’t find that worked out that, based on monies from advertising/number of users this price structure is indeed an insane price.
I can’t find any clarification on the details of this either. Is it per service? So 10/13 euros pm for FB and another 10/13 for Insta?
And if you access either via desktop and mobile do you have to pay for both?
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I figure you’d pay via google pay/apple pay on mobile and FB doesn’t wanna take the loss for those fees.