Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • SleepyWheel@sh.itjust.works
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    9 months ago

    Also the US is hotter and a light beer is best when you’ve been out in 100°F heat for a while.

    Hmm, Greece, Italy and Spain would like a word with Minnesota, Wyoming and Maine. And let’s not even mention Alaska

      • SleepyWheel@sh.itjust.works
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        9 months ago

        Yep UK’s certainly not sweltering, although we have gone over 100f on five occasions, all in the last 3 years (and all in the south east of England which is our warmest region)

        • QuinceDaPence@kbin.social
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          9 months ago

          What’s the humidity been on those occasions? I assume being an island it’s somewhat humid but since the water around y’all is probably colder than the Gulf of Mexico I’d think that would mitigate it some.

          • SleepyWheel@sh.itjust.works
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            9 months ago

            I couldn’t say scientifically but it’s generally not felt that humid. We do get what we call ‘muggy’ days where you can feel a storm brewing, but often the hottest days are drier.

            I’ve experienced real heat and humidity in Northern Australia and we never get those levels in the uk.