• MeekerThanBeaker@lemmy.world
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    1 year ago

    Normally, I think gamers overreact a bit when it comes to ads on Xbox… but this time, this full screen ad when you boot up the system should not be allowed.

    Wonder what genius exec had that brilliant idea. Stupid.

    • AlolanYoda@mander.xyz
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      1 year ago

      You say “stupid”, but I’m kind of worried it’ll have a positive impact in their sales, making these types of ads the new standard… I hope not, but my expectations are getting worse and worse

      • kromem@lemmy.world
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        1 year ago

        That this exists at all means it is a new standard ad format they are testing out. They didn’t program in a new ad format just for Activision.

        So unless there’s enough of a pushback that they can it, you’ll be periodically seeing similar boot up ads for other games and maybe even things like McDonald’s down the road.

    • thesprongler@lemmy.world
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      1 year ago

      Any sort of ad on a luxury item you’ve already paid for should be cause for concern for the future. Sony does have ads, but they are hidden in menus and are static text ads, not video ads (yet).

        • radix@lemmy.world
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          1 year ago

          That’s bad, but at the very least, Windows can be customized to hide all that crap. Some options are up front, some require a lot more digging, but it can be de-advertised. Xbox is way more locked down.

          • beefcat@lemmy.world
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            1 year ago

            The first thing I do on any new Windows install is turn web results off in search. This resolves the exact problem people are constantly complaining about.

        • konalt@lemmy.world
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          1 year ago

          I’ve never seen an ad on Windows 10 or 11. Been using 11 for over a year at this point. The start menu just has my pinned apps and recent files.

      • Chainweasel@lemmy.world
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        1 year ago

        I take it you haven’t used Windows 11 yet, The start menu is basically all advertisements.

          • Sanctus@lemmy.world
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            1 year ago

            I shouldn’t have to. And if I do it should all be toggles in one place. Not scattered and hidden throughout control panel, settings, and the terminal.

            • beefcat@lemmy.world
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              1 year ago

              You shouldn’t have to, but it’s also something that you only have to do once and takes less than 30 seconds.

              It’s a minor annoyance but people act like microsoft crashed an suv into their living room and killed their cat.

              • Sanctus@lemmy.world
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                1 year ago

                It does not take 30 seconds, it takes up to five minutes. Some of these changes also get reverted with specific updates and suddenly you’re seeing ads again.

                • beefcat@lemmy.world
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                  1 year ago

                  I’ve never had this change reverted in an update.

                  And it does not take 5 minutes, I can do it in less than 30 seconds. It’s a single key in the registry.

                  • Sanctus@lemmy.world
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                    1 year ago

                    Thats the tailored experiences, common users dont have the knowledge to safely edit registry keys. Thats a bullshit excuse to hide ads there and you know it. Stop defending shitty practices.

    • rip_art_bell@lemmy.world
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      1 year ago

      I thought there’s no way… when you boot up!? Sure enough. “the ad in question pops up when players boot up their Xbox”

      Wow

    • kromem@lemmy.world
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      1 year ago

      It was almost certainly multiple execs, from multiple companies, with Activision being the first partner for a new ad format team Xbox was rolling out but had discussed in advance with multiple agency partners.

    • Buddahriffic@lemmy.world
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      1 year ago

      Personally, I’d like to thank Microsoft. They’ve been making it easy to not regret getting a PS5 and not really even considering the xbox option that strongly. Between the series S needing to handle it for it to be allowed on the series X and now full screen ads, it’s like Sony is the only one that realizes there’s still competition going on.

      I’d also like to thank people who still buy Xboxes anyways for giving Sony a reason to not turn the enshitification up to an 11 because it’s probably more of a difference in confidence than principles.

      • CmdrShepard@lemmy.one
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        1 year ago

        They also recently announced that all unlicesenced third party accessories will cease to work with the Xbox as of a couple days ago.

        • Buddahriffic@lemmy.world
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          1 year ago

          Yeah, plenty of things that have made me glad to not have one. Has there been anything positive about Xbox in the news lately? That isn’t kinda a backhand compliment, like BG3 being available on it soon while it launched everywhere else a while ago now?