After a devastating advertiser exodus last week involving some of the world’s largest media companies, X owner Elon Musk is suing the progressive watchdog group Media Matters over its analysis highlighting antisemitic and pro-Nazi content on X — a report that appeared to play a significant role in the massive and highly damaging brand revolt.
The lawsuit filed Monday accuses Media Matters of distorting how likely it is for ads to appear beside extremist content on X, alleging that the group’s testing methodology was not representative of how real users experience the site.
“Media Matters knowingly and maliciously manufactured side-by-side images depicting advertisers’ posts on X Corp.’s social media platform beside Neo-Nazi and white-nationalist fringe content and then portrayed these manufactured images as if they were what typical X users experience on the platform,” the complaint filed in the US District Court for the Northern District of Texas said. “Media Matters designed both these images and its resulting media strategy to drive advertisers from the platform and destroy X Corp.”
Why would they fold? Once discovery starts, they will have Twitter and Musk by the balls. They will entitled to thousands of internal emails/txt/chats that all talk about how Twitter treats Nazis on it platform. You can sure as shit there will be some damning statements made by some employee at some point. Hell, they were most likely made by Musk himself.
Dude is scared shitless of discovery. He sued to not buy Twitter and folded the day before discovery started. Guys got some damning media floating around somewhere hes really afraid of turning over to a court.