I think half of this is expectation management. They were never going to be the team that Fergie had, getting top two every season as at least an aim.

Now they just need to aim for Top 4/5 and rebuild internally. Come back stronger. They have the image and the brand and the fans globally that will follow them whatever. Stop trying to be a Fergie team and be a new age club with good values and go from there.

They really need new owners for a start who actually care about the stadium and the club. They don’t need money thrown at them, but someone who cares about football.