Scientists show how ‘doing your own research’ leads to believing conspiracies — This effect arises because of the quality of information churned out by Google’s search engine::Researchers found that people searching misinformation online risk falling into “data voids” that increase belief in conspiracies.
It doesn’t help that WikiLeaks added editorial titles to the emails that bore little to no connection to what was actually written. People literally just read the titles, saw that an email was there, and believed it.