Modern Rock WWCD Columbus Vows To Continue.
www.insideradio.com
With just days to go before losing its signal, Randy Malloy who owns the intellectual property of modern rock WWCD Columbus, OH, is formulating a plan to keep the brand

FTA:

“WWCD/CD 92.9 is planning to remain a part of the central Ohio community,” he wrote. “Whether that’s on the air, online, or a combination of the two remains to be seen, and we’re working around the clock to find a solution. In the meantime, let’s celebrate and cherish these nine days we know we have.”

  • stinerman [Ohio]@midwest.socialEnglish
    2·
    10 months ago

    Sounds like they’re going online only starting on the 1st. The problem has always been the lack of money coming in after they sold their license to broadcast on 101.1. It’s been all downhill since then. Being on a class D station now has made their ad rates a lot lower because they don’t reach as many people as they were on 102.5.

    • preppietechie@midwest.socialOPEnglish
      1·
      10 months ago

      As much as I hate ads, you’re probably right about it being a big part of their current woes. I can’t imagine that the frequency license owners are going to make that much more money with a new alternative station.