Point of order, gaming companies have been pulling this shit since before digital sales. The first time I encountered it was a developer suing a homeowner for selling a game at a garage sale that had the EULA/TOS clauses that it was a license, not an ownership. I was dumbfounded because I had always believed that personal property law trumped copyright, but this was not the case. I have actually heard some old stories about book publishers trying to pull the same shit, but I think ownership did win in those cases.