In South Korea, 69 percent of adult smartphone users use a Samsung device, while only 23 percent use iPhones, a Gallup survey of 1,001 adults found. But the survey reveals a starkly different trend in one demographic: younger millennials and Gen Z. Among the younger generation, aged 18 to 29, iPhone’s share rises to 65 percent, double the Samsung's 32 percent, the survey found. This represents a 13 percent...
  • zoe@lemm.eeEnglish
    41·
    1 year ago

    as long as other phones brands exist i doubt there would be a dominance in the korean market: sure a brand can assert its existence in the market with a good after sales service, spare parts availability, customizable/rootable phones, etc…but also as one get older, conveniency can dictates the choice of a phone brand. being a home brand would make owning its product easily convenient buy cutting on repair costs, shipping delays etc

    • ijeff@lemdro.idOPMEnglish
      12·
      1 year ago

      Samsung branding is on everything in South Korea, not just electronics. It’s a massive part of their economy (18.3% of the entire country’s GDP in 2021). They’re in virtually every industry there.