I’m shocked. Shocked, I tell you. Shocked to learn that dealers are ignoring Volkswagen’s now-former CEO’s strongly-worded caution for dealerships not to add additional dealer markup the already expensive ID Buzz.
Okay, well, maybe not that shocked. But it’s happening—dealerships are doubling down on Volkswagen’s egregiously-priced electric people hauler by adding markups as high as $15,000, effectively locking out consumers who were already stretched thin on their budget following the German automaker’s surprisingly high price announcement earlier this year.
So it’s a normal thing in the US for car dealers to add a markup? It’s pretty much the other way round here in Germany, car dealers give you a rebate on the listed price and you choose the dealership that offers you the best price.
Now apply this model to basically everything, and that’s how you get to american capitalism. More is More. In More We Trust.
That’s the same thing, but more profitable in America. Instead of trying to undercut each other, they just try to be second lowest, which results in markups instead of discounts.
You mean second highest?
No, but it doesn’t really matter, as long as everyone is trying to be not the lowest.
Whoever is lowest at the time will raise their price until they’re not the lowest, then repeat with the new lowest seller.
The only losers in this race are the customers.
It’s the same thing here. This is a new special model that’ll only be available in limited quantities of it sells as expected.
The vast majority of models will be discounted. It’s pretty easy to find 15% off less desirable models.