What’s happening to reddit 🤦🏻‍♀️

  • TropicalDingdong@lemmy.world
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    1 year ago

    Synthetic engagement.

    I think it’s been this way for a while, maybe 8 years. I also think there are certain companies that pay reddit for this kind of engagement. It’s a completely unfounded conspiracy theory of mine own, but I think Disney and Marvel fandoms have been synthetically built up using this kind of astroturfed engagement. By using my bots to build a strong baseline, you create the sense that there is far more involvement than there actually is. Because these bots are owned by reddit, they can steer the engagement. It’s not a guarantee, but it’s a part of an overall strategy.