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Google turns to regulators to make Apple open up iMessage::iMessage serves should be regulated under the EU’s new Digital Markets Act (DMA), Google and a group of major European telcos has told the European Commission.
I have no dog in this race.
That being said, I guess it’s that it belongs to Google, is therefore propriety, and they have a less than stellar record with honoring privacy and/or keeping projects going.
Add on that telecoms didn’t want RCS to have encryption, which is why the default standard doesn’t have it, and you have a clusterfuck of privacy concerns, longevity concerns, and licensing concerns.
Then there’s the abuse factor: https://www.theverge.com/2022/6/1/23150243/google-rcs-ads-india-spam-verified-business