Hey Amazon, I was a HUGE advocate for you. I help setup countless older family/friends devices for them. I told them that FireTVs were the devices to have.
I have moved 100% to roku. The reason for this that you’re UI is ads 1st and apps 2nd. If you’re redesigning I beg and plead that you take a good look at what Roku is going right. You could do it better and fully whip them out (I hope not because competition is good).
I can’t believe there isn’t a good HTPC OS that can handle launching Netflix, prime, plex, whatever.
I haven’t used Kodi in a few year but at least then Kodi and the big apps didn’t play well together.