It was definitely part of the appeal. I got into arguments with people that Netflix would eventually succumb to ads. I’ve also been warning people about not owning digital content from back when all iTunes purchases came with DRM (or maybe they still do, does iTunes still exist?).
It’s why I’ve found board games designed as deck builders a lot more fun. Everyone is vying for the same cards so it’s more about how you make your deck and involves strategy during play rather than lucky draws.
Star realms is a pretty fun example of this. Dominion is another, although doesn’t really feel quite the same as a deck builder.