On the one hand, this doesn’t seem like a lot. But on the other, this is just for June. A lot of people left or drastically cut down their usage at the very end of June, and we’re not seeing this reflected in the data yet.

Even so, no company wants to say they’ve lost 3% of their customers. With 1.7 billion total, that’s still 51 million people. It’s a notable loss, especially for a company trying to become profitable and have an IPO.

I see a lot of people saying, “I can’t believe it was only a 3% drop,” and I’d like to offer some context as to why there’s not enough data here to really tell a story, yet. It could go a few different ways.

The Reddit protests in June were a big deal, not just on Reddit or Lemmy, but to the media at-large. Traffic surely saw a huge influx of people wanting to look at the dumpster fire. I know that I myself used Reddit a lot leading up to the blackouts, since it was, in a sense, the last hurrah of Reddit as we knew it. The Spez AMA would have driven traffic. The NSFW sub protests would have driven traffic. All those news articles linked to Reddit directly, and they would have also driven traffic.

Even with all that, there’s still a decrease in traffic. As others have said, July will be a better metric for the actual damage done, since the media has largely moved on and aren’t driving as many visits, and 3PAs are toast.

These numbers would have been more representative if we could have had more than a quarter to look at. What was the QoQ trajectory before this? For all we know, this could have indicated business as usual, or it could have indicated something much bigger, depending on what the traffic metrics over the past 12-24 months could show us.

I also would have liked to see the history for unique sessions and unique visitors. If there was a huge influx of unique visitors compared to the past few months, but traffic was still decreased overall, then that would indicate it came from news clicks or bots.

Basically what I’m saying is that the data doesn’t paint any kind of real picture right at this moment. That doesn’t mean there was no impact though. Time will tell.

I suspect half that drop is from me alone, lol.

Reddit lost a LOT of their power users. Even if the general traffic isn’t that badly dented, it means a lot of the best content and conversations will not go back. Reddit will spiral down to a 9gag clone.

This is for June. Third party apps were still working, and personally I didn’t change my Reddit browsing habit much during June. Now that third party apps are officially dead, I’ve been on Reddit a lot less, and been spending more time on Lemmy. Curious to see what the numbers look like for July.

I was a heavy user before, for sure. I used to scroll Reddit for hours a day. I uninstalled my app when the blackouts started. If I do a google search where the answer is on reddit, i’ll still look at that answer. But for the most part, I am gone. Seems like a lot of people are all bark no bite though.

If only people would actually stop using Reddit instead of doing these useless “protests” like they do in /r/videos. They’re still using the site, that’s what Reddit wants…

The real data point will come in a few months/years. On every social media platform, a small percentage of users drive the majority of content. On Twitter, for example, 25% of the users create 75% of the tweets. So estimating the effect of Redditgate by traffic is a poor metric (at best a trailing metric). Lots of lurkers (which is the vast majority of users) will still drive traffic until the content becomes worse. And for the many users and moderators of Reddit which were creating and curating nearly all the content, I’ve got to believe a significant percentage are irretrievably angered by their FREE efforts being dismissed by u/spez and have left. Just losing the efforts of the bot subreddit over the next few months will flood Reddit with exponentially increasing shitposts.

I think many are coming to Lemmy just based upon my anecdotal observation that the quality of posts on Lemmy has increased dramatically in the last 3 weeks.

Removed by mod

I didn’t think I would cut it completely, but once Sync died I tried to use the browser and it just forces that app on you. The app is unusable and very unenjoyable. Cold Turkey it is.

I imagined the numbers would be a touch higher but 3% feels shruggable.

I think the real question that these numbers don’t tell you though is the quality of the content. When I have popped on just out in f curiosity and not logged in, the new ‘front page of the internet’ appears to be whitepeople twitter and memes. Doesn’t look inviting enough for me to log in at all.

It will be much more interesting to see a year from now, after most of the actual content posters and decent mods have left. 🍿

I’m genuinely surprised the Lemmy exodus has been as large as 3%. Reddit will be just fine. This isn’t like Digg > Reddit.

I mean, this is actually a lot like Digg > Reddit, the same class of user has migrated. It’s just that Reddit has long outgrown that techy/nerdy demographic. I doubt they’ll miss us much.

Nor do I want that other 97% to follow us to Lemmy, especially.

Just found out about Lemmy for the first time, joined, and am loving the layout/website/app so far. Probably going to switch over to just this over time.

SimilarWeb needs to invest a little in their presentation skills. A bar graph with no difference in the bar heights is not very interesting. And are they aware you can use more places after the decimal point? “1.7B” above each bar doesn’t help at all.

Looking at the pages for lemmy.ml, beehaw.org, lemmy.world, kbin.social, as well as lemm.ee paints an interesting, if expected, picture.

For one thing, lemmy.ml is categorized as “Games > Games - Other (In United States)” which made me scratch my head to the point of hurting my scalp. The rest are uncategorized (which is better than being miscategorized, imo).

Now, for the stats:

• ¹ – reddit.com is included as a point of comparison
• ² – lemmy.world didn’t exist yet in May 2023

We can see that the larger instances are already performing well in comparison to reddit when it comes to “interaction” statistics. It’s a surprise, however that kbin.social trounces everyone else it was compared to–even comparing favorably with lemmy.world in visit numbers. In comparison, lemmy.ml performed quite badly especially in bounce rate and average visit duration. Someone who’s better equipped than me in analyzing these figures can perhaps do a better anaylsis, but from what I can see, we’re not doing that bad here.

I’ve also added lemm.ee into the mix just for good measure (and perhaps as a proxy for smaller-ish instances), and it’s doing quite good as well.

EDITS:

• Added lemmy.ca into the table as well.
• Added feddit.de into the table.

Now that Reddit made the decision to move it’s NSFW content behind it’s app, this decline will 3x in speed.